Roanoke College

ACBSP Assessment

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Mission / Purpose

The mission of the Roanoke College Business Administration Program is to prepare academically and professionally well rounded students capable of continual independent learning and development in an ever changing global economy. The program focuses on the technical, theoretical, and practical components of a liberal arts curriculum. Students will be given multiple opportunities to practice and improve their writing, oral presentation, ethical reasoning, and critical thinking skills in order to be better prepared for a competitive job market. All will be implemented through a strong core course program to establish the fundamentals, selected concentrations to provide focus in areas of interest, extensive experiential projects and programs to provide a connection to "real world" practice, and a broad set of global enrichment and international opportunities to prepare graduates for the global economy.

Click here for 2009 to 2012 assessment final results in pdf. 

Student Learning Outcomes (SLO)

SLO 1:Oral Communication: Students graduating with a B.B.A. degree will be able to give effective presentations.

a.    Oral Communications Rubric: At least 70% of students early in the program will be competent.
b.    Oral Communications Rubric: At least 80% of students in the capstone course will be competent.
c.     Capstone Project Panel Ratings of Oral Communication: At least 80% of our students will be competent.

SLO 2:Written Communication: Students graduating with a B.B.A. degree will be able to effectively present information in writing.

a.     Written Communications Rubric: At least 70% of students early in the program will be competent.
b.     Written Communications Rubric: At least 80% of students in the capstone course will be competent.
c.      Capstone Project Panel Ratings of Written Communication: At least 80% of our students will be competent.

SLO 3:Critical Thinking: Students graduating with a B.B.A. degree will be able to critically evaluate, analyze, and interpret information to solve problems and make business decisions.
a.     Capstone Project Panel Ratings of Critical Thinking: At least 80% of our students will be competent.

SLO 4:Ethical Reasoning: Students graduating with a B.B.A. degree will be able to understand and evaluate ethical issues and situations.
a.     Major Field Test (MFT) - Legal and Social Environment Assessment Indicator: The average score on this section of the MFT will be within the error bar of the national average.

SLO 5:Global/External Forces: Students graduating with a B.B.A. degree will understand the global and external forces that impact business decisions.
a.     MFT - Economics Assessment Indicator: The average score on this section of the MFT will be within the error bar of the national average.
b.     MFT - International Assessment Indicator: The average score on this section of the MFT will be within the error bar of the national average.
c.      Capstone Project Panel Ratings - Entry Decision and Market Analysis: At least 80% of our students will be competent.
d.     Capstone Project Panel Ratings of Analytical Tools (SWOT, Value Chain, 5-Forces): At least 80% of our students will be competent.

SLO 6:Business Functional Areas: Students graduating with a B.B.A. degree will be able to understand business concepts related to marketing, management, accounting, finance, production operations management, and information technology.
a.     Embedded Final Exam Questions: At least 70% of our students will be competent.
b.     MFT - Overall Score: The average score on this section of the MFT will be within the error bar of the national average.
c.      Capstone Project Panel Ratings of the Functional Areas: At least 80% of our students will be competent.

Other Outcomes(O/O)

O/O7:Student Satisfaction
a.     Senior Survey: The majority of graduates will be satisfied with our program and its offerings.
b.     Alumni Survey: The majority of graduates will be satisfied with our program and its offerings.

Summary Analysis

January 2012

Our students' strengths include excellent oral communication skills, integration of knowledge from the business functional areas into a capstone project, and quantitative skills. The Business Administration program continues to enhance its focus on global issues and ethical issues by adding components to core classes and offering experiential learning opportunities (e.g., internships, research with faculty members). The overwhelming majority of our graduating seniors and alumni were satisfied with their education in the Business Administration program. In particular, students mentioned their Capstone Project as the most satisfying and useful experience in the major.

This year, we have focused on several areas to enhance student learning and satisfaction:

We have improved the internship program by centralizing the process and clarifying guidelines. In particular, we revised the internship guidelines to fit with the college's Pathways Program. We developed and implemented assessment measures from multiple sources (e.g., student reflection papers, site supervisor evaluation of the intern) to improve the internship experience.

We have enhanced experiential learning opportunities, both in and out of the classroom. In the classroom, we have increased our focus on "real world" and "applied" scenarios. Outside of the classroom, we have focused on improving access to study abroad, internships, undergraduate research, among others.

  • We are currently working on developing partnerships with institutions overseas so that students will have easier access to global opportunities and fewer barriers to study abroad.
  • For research, we have revised the guidelines for Honors in the Major to more clearly communicate expectations for students and heighten the quality of honors projects.

In a student survey, students told us that they are most motivated by grades; therefore the MFT has become a graded assignment. Students are absorbing the consequence of this grade and are demonstrating increased motivation.