Roanoke College

ACBSP Assessment

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Mission / Purpose

The mission of the Roanoke College Business Administration Program is to prepare academically and professionally well rounded students capable of continual independent learning and development in an ever changing global economy. The program focuses on the technical, theoretical, and practical components of a liberal arts curriculum. Students will be given multiple opportunities to practice and improve their writing, oral presentation, ethical reasoning, and critical thinking skills in order to be better prepared for a competitive job market. All will be implemented through a strong core course program to establish the fundamentals, selected concentrations to provide focus in areas of interest, extensive experiential projects and programs to provide a connection to "real world" practice, and a broad set of global enrichment and international opportunities to prepare graduates for the global economy.

Click here for 2013 to 2014 assessment final results in pdf. 

Student Learning Outcomes (SLO)

SLO 1:Oral Communication: Students graduating with a B.B.A. degree will be able to give effective presentations.

a.    Oral Communications Rubric: At least 70% of students early in the program will be competent.
b.    Oral Communications Rubric: At least 80% of students in the capstone course will be competent.
c.     Capstone Project Panel Ratings of Oral Communication: At least 80% of our students will be competent.

SLO 2:Written Communication: Students graduating with a B.B.A. degree will be able to effectively present information in writing.

a.     Written Communications Rubric: At least 70% of students early in the program will be competent.
b.     Written Communications Rubric: At least 80% of students in the capstone course will be competent.
c.      Capstone Project Panel Ratings of Written Communication: At least 80% of our students will be competent.

SLO 3:Critical Thinking: Students graduating with a B.B.A. degree will be able to critically evaluate, analyze, and interpret information to solve problems and make business decisions.
a.     Capstone Project Panel Ratings of Critical Thinking: At least 80% of our students will be competent.

SLO 4:Ethical Reasoning: Students graduating with a B.B.A. degree will be able to understand and evaluate ethical issues and situations.
a.     Major Field Test (MFT) - Legal and Social Environment Assessment Indicator: The average score on this section of the MFT will be within the error bar of the national average.

SLO 5:Global/External Forces: Students graduating with a B.B.A. degree will understand the global and external forces that impact business decisions.
a.     MFT - Economics Assessment Indicator: The average score on this section of the MFT will be within the error bar of the national average.
b.     MFT - International Assessment Indicator: The average score on this section of the MFT will be within the error bar of the national average.
c.      Capstone Project Panel Ratings - Entry Decision and Market Analysis: At least 80% of our students will be competent.
d.     Capstone Project Panel Ratings of Analytical Tools (SWOT, Value Chain, 5-Forces): At least 80% of our students will be competent.

SLO 6:Business Functional Areas: Students graduating with a B.B.A. degree will be able to understand business concepts related to marketing, management, accounting, finance, production operations management, and information technology.
a.     Embedded Final Exam Questions: At least 70% of our students will be competent.
b.     MFT - Overall Score: The average score on this section of the MFT will be within the error bar of the national average.
c.      Capstone Project Panel Ratings of the Functional Areas: At least 80% of our students will be competent.

Other Outcomes(O/O)

O/O7:Student Satisfaction
a.     Senior Survey: The majority of graduates will be satisfied with our program and its offerings.
b.     Alumni Survey: The majority of graduates will be satisfied with our program and its offerings.

Summary Analysis

October 2014

In the 2 years since the last report the Business program has continued to evolve and improve it's focus on student success, student involvement, and providing learning opportunities. We take great pride that the Princeton Review lists Roanoke among the nation's great schools for students who major in business/finance and computer science/computer engineering. In addition our over 90% of our graduating students continue to indicate satisfaction with the business program. There are 28 areas of measurement being conducted in each fall / spring semester and the results are compared to prior years and at the capstone level to 662 other institutions of higher learning. Students are meeting or exceeding the assessment goals in most of the areas being measured. The results of the assessment work has shown us areas needing improvement and several action items have been developed and assigned to address those needs. The faculty has been challenged to participate in addressing these needs at the course level and all have been responsive to including more global content, raising scores in areas of underachievement, and working to increase scoring levels in capstone measurement areas.

To enhance our program, one of the most significant changes is the introduction in the Fall 2014 curriculum of a "Business Connections" course required for all Business majors in their freshman year experience. This course is an introduction to the field of business with emphasis on business decision making through a focused computerized simulation project designed to integrate all the functional areas of business learned in the classroom. Students will gain an introductory knowledge of all the functional areas including, but not limited to economics, globalization, entrepreneurship, accounting, finance, marketing, information systems, business analytics and operation, organizational behavior, business law, and human resource management. In addition, students will be exposed to important issues relating to business management, leadership, professionalism and ethics. This course is intended to introduce students to the basic concepts, methods and practices of business. The combination of lecture, discussion, presentations by outside professional and hands-on simulation is designed to help students develop a deeper understanding of the business environment. The course also provides an opportunity for students to meet department faculty from various business disciplines early in their business education to foster a higher level of professional interaction. In addition, the interaction between students and senior business majors would reinforce the concepts learned and develop professionalism, team building and technological skills essential in any business setting.

In addition, we have made significant changes in a number of our concentration areas. The Human Resource Management concentration has been revamped to better align with the requirements of the 21st century business models and provide students with more relevant learning opportunities that will carry them into the workplace. The Global Business concentration has been restructured to offer a greater variety of electives that is resulting in increased student interest in this area and further promoting the global experience.

We firmly believe in the importance of experience and are proud of our internship program. Through a committed effort by our director of internship the percent of business students graduating with an internship has risen to 56% in 2013/2014 academic year.

To better introduce students to the "real world" of operating businesses a mentoring program is underway to match interested sophomore and junior students with alumni who are in the workplace. The goal is to provide a degree of mentorship to students so that they gain valuable tips from working alums that will aid them in their careers.

Finally, greater emphasis is being put on encouraging and facilitating study abroad opportunities. By promoting study abroad and by providing greater assistance and flexibility in obtaining relevant course work abroad we are anticipating greater student participation in the experience.