About the Program
Marketing is a major field in the area of business which involves the study of consumer needs and desires for products and services; their willingness and ability to pay for these needs and desires; and the geographical vicinity in which these consumers reside. In addition, it is the study of the various strategies used to attract and motivate people to buy or subscribe to a product or service and the various methods for distribution.
A concentration in marketing is achieved by completion of the following program with a cumulative grade point average of at least 2.0: Business Administration 233, 343, 433, 493 plus two courses selected from Business Administration 333, 353, 363, 338, and 406/416 if approved by department. Admission to the concentration requires an overall grade point average of 2.0 and a 2.0 grade point average in all courses that are prerequisites to concentration courses. Note that Business Administration 233, 258 and Statistics 101 are prerequisites for Business Administration 433.