Roanoke College



About the Program

Marketing is a major field in the area of business which involves the study of consumer needs and desires for products and services; their willingness and ability to pay for these needs and desires; and the geographical vicinity in which these consumers reside. In addition, it is the study of the various strategies used to attract and motivate people to buy or subscribe to a product or service and the various methods for distribution.


A concentration in marketing is achieved by completion of the following program with a cumulative grade point average of at least 2.0: Business Administration 233, 343, 433, 493 plus two courses selected from Business Administration 333, 353, 363, 338, and 406/416 if approved by department. Admission to the concentration requires an overall grade point average of 2.0 and a 2.0 grade point average in all courses that are prerequisites to concentration courses. Note that Business Administration 233, 258 and Statistics 101 are prerequisites for Business Administration 433.

Compilation of Credit Form for Concentrations