- The eight-week program is conducted at Roanoke College campus from June 1 to July 17, 2015.
- Roanoke College students receive Internship and/or Intensive Learning course credit.
- Free room and board on the Roanoke College campus is provided.
- All applicants will live on campus and shall be available for all team activities.
- Weekend travel is allowed but team activities would take priority.
A participant works on a product concept.
- Teams of students representing multiple disciplines will use existing ideas or conceive innovations and develop the associated marketing research, business models, and business plans. In addition, students will identify and/or develop potential buyers, licensees or strategic partners.
- Students will attend interactive workshops and panel discussions led by business leaders, entrepreneurs, and college faculty on different aspects of innovation, technology development and business. These may include:
- Team Building
- Production Management
- Marketing Research
- Financial Planning
- Business Planning
- Product Research and Development
- Packaging & Branding
- Students will participate in FDA filing, intellectual property protection and/or patent applications.
- Students will also participate in Small Business Innovation Research (SBIR) and Small Business Technology Transfer Program (STTR) application process.
- The program culminates with business plan presentations by the teams before a panel of business leaders, company executives, and Roanoke College faculty.
A student team presents a dental product concept.
Tommy East, who is president and CEO of American HealthCare in Roanoke, manages the nursing home industry as a member of the state's board of health.
Course involves case studies, an advanced business simulation, workshops, labs, readings of top-tier articles and lectures on strategy.