Roanoke College

Don Davidson '79 is featured on CBS Sunday Morning show

  • Don Davidson '79 is featured on CBS Sunday Morning show

  • 11/04/10

    Salem, Va. - Don Davidson '79, who is CEO of Intellitar, was featured on CBS Sunday Morning on Oct. 31 in a story by Katie Couric about the afterlife. The piece concludes with Davidson demonstrating Intellitar's new web product. Intellitar creates interactive avatars where individuals can preserve information about themselves to create a digital legacy or a virtual clone. The avatars can respond to questions with answers from the person's bio. During the interview, Couric asks the avatar where he went to college and the life-like avatar says "I went to Roanoke College in Salem, Virginia" in an authentic, but clipped, voice.

    Davidson is from Huntsville, Alabama, and was a business administration major at Roanoke. His wife, Amy, also graduated from Roanoke. Davidson served on Roanoke's President's Advisory Board.

    To see the CBS Sunday Morning story, watch the video at this link. The story is more than 8 minutes long and begins with a Clint Eastwood and Matt Damon interview about a new movie. Davidson comes in about the seven minute mark.

    If you'd like to learn more about Intellitar, visit the website at You can even chat with Davidson's avatar on the site. Be sure to ask where he or his wife went to college.  

    Before helping to start Intellitar, Davidson was previously founder and chief executive officer of ARXCEO; president of the Digital Desktops Division for Avocent Corporation; co-founder and president and CEO of 2C Computing, Inc.; vice president, sales and marketing for ADS Corporation. Davidson had a 17-year career with IBM, where he held various middle and senior management positions in sales, marketing and software technologies, including director of object technology projects. In 1990, he was named IBM's Marketing Manager of the Year. Davidson serves as an advisor and director of technology companies in Alabama, Virginia and California. Davidson was appointed by Alabama Governor Bob Riley as a board commissioner for the U.S. Space and Rocket Center in Huntsville, Ala. Davidson has been a speaker at technology conferences, authored white papers, been a guest lecturer at the Owen School of Management and is the co-holder of three United States patents.

    Roanoke College, an independent, co-educational, four-year liberal arts college in Salem, Virginia, combines firsthand learning with valuable personal connections in a classic, undergraduate setting. Roanoke prepares students for their futures through its commitment to providing a true classic college experience. Roanoke is one of just 276 colleges nationwide with a chapter of Phi Beta Kappa, the nation's oldest and most prestigious honor society. The Princeton Review names Roanoke as one of the "best in the Southeast" and U.S. News & World Report includes Roanoke on its "Up-and-coming National Liberal Arts Colleges" list.

    For additional information, call the Roanoke College Public Relations Office at (540) 375-2282.

  • Public Relations
  • (540) 375-2282