Roanoke College Maroons pump big money into local economy

Almost $358,000 in "Maroon Money" was spent in area retail businesses in 2009-10.

SALEM, Va - Roanoke College Maroons are pumping big money into the Salem economy, according to figures from the college's Maroon Card program. In the 2009-2010 academic year, nearly $358,000 in "Maroon Money" was spent in area retail businesses. Seventeen local businesses, a combination of national chains and locally-owned businesses mostly in Salem, participated in 09-10 and made sales to Maroon Card holders. Top earners of Maroon Money sales were Sheetz, CVS, Mac and Bob's, Mill Mountain Coffee & Tea, Salem Pizza and Frank's Pizza. Today there are 21 businesses on board.

"The Roanoke College community is a big part of the vibrant business atmosphere in Salem and the Roanoke Valley," Mark Noftsinger, vice president of business affairs, said. "We're pleased to see how the Maroon Money off-campus vendors are benefitting from this program."

Since 2006, the Maroon Card has served as the ID card for Roanoke students, faculty and staff. The Maroon Card also serves as a facility access card, a library card, a meal plan card and provides access to students' financial aid for books. In addition, each card includes debit accounts where students, parents, faculty and staff can deposit funds through an online portal. The Maroon Money account can be used anywhere the card is accepted to purchase goods, services and meals at the participating vendors, including the Roanoke College Bookstore. Maroon Cards also include a Dining Dollars Account, which can be used for meals at the Sutton Commons and the Cavern on Campus, and a Bookstore account, which can be used in the College Bookstore. For more details on the Maroon Card program and a complete list of vendors, visit

A 2008 economic impact study indicated that College related spending, including student spending in the community and visitor spending, had an estimated total impact on the Roanoke Valley of $98 million dollars annually.

Roanoke College, a classic liberal arts college in Salem, Virginia, combines firsthand learning with valuable personal connections in a beautiful undergraduate setting. Roanoke is one of just 280 colleges nationwide with a chapter of Phi Beta Kappa, the nation's oldest and most prestigious honor society. The Princeton Review names Roanoke as one of the "best in the Southeast" and U.S. News & World Report includes Roanoke on its "Up-and-coming National Liberal Arts Colleges" list.

For additional information, call the Roanoke College Public Relations Office at (540) 375-2282.

Released: December 15, 2010
Contact Name: Public Relations
Contact Phone: (540) 375-2282
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