Roanoke College

Major Public Relations Project


Components Needed:

Do you have any funds for supplementary services? (i.e. printing, custom photography, freelance writing)
What is the objective and purpose of the project?
Who is your target audience?
What is the important message to convey (in one sentence)?
What are the mandatory copy points?
Are there any emotions you want to elicit?
Are there any specific visual elements that must be included?
Are there any examples that you like and why?  (Provide URLs or bring materials to meeting)
Major public relations projects require a meeting to discuss the overall concept of the project.  The appropriate person from Public Relations will schedule a meeting with you.