Although Virginia consumers remain anxious about inflation heading into the holiday shopping season many are optimistic that the coming years will bring better economic conditions. 

Each year, Roanoke College's Institute for Policy and Opinion Research conducts a Holiday Spending Report. This year, holiday spending is likely to increase in part because of rising prices.  

Consumer sentiment rebounds, fueled by slowing price growth, according to the latest Roanoke College Poll. 

The Virginia Index of Consumer Sentiment continued to slide, hitting a second consecutive low. Rising prices are to blame. 

Consumer Sentiment slides to a series low. Concerns about the current economy drive the losses, primarily due to rising prices. 

The Virginia Index of Consumer Sentiment continued to slide, driven by the rising cost of food and fuel. 

Virginians plan to spend for the holidays, but much of it through online establishments. 

Consumer sentiment plunges amidst COVID concerns in the latest look at the opinions of Virginians by Roanoke College's Institute for Policy and Opinion Research.

Economic fallout from COVID-19 continues to weigh on consumers, but Virginians are actually more optimistic than the rest of the country about the future.

Politics, COVID-19 frustrations and uncertainty are dragging consumer sentiment down as we move into 2021.