Institute for Policy and Opinion Research
The Institute for Policy and Opinion Research (IPOR) conducts regular surveys within the Commonwealth of Virginia. These polls focus on political, economic, and social issues of importance throughout the state. Many focus on electoral politics, but we also poll on important social issues. IPOR is the only organization measuring consumer sentiment in Virginia. Polls are conducted quarterly in February, May, August and November.
Recent Polls
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The second-quarter report found tariffs remained a concern as consumers expressed unease about the economy.
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Virginians also weighed in on the national debt and deficit in the latest Roanoke College Poll.
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The first report of the new year found that consumer sentiment had fallen, while inflation concerns had risen.
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In addition to an early look at November's gubernatorial race, Virginians were asked to weigh in on taxes and immigration in the latest Roanoke College Poll.
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Reaction to the 2024 Presidential election is mixed, although a majority of Virginians are simply happy that it’s over.
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Consumer sentiment ends the year with an upswing. IPOR's quarterly report shows large shifts in sentiment by political party after the election.
IPOR Contacts

Alice Kassens
John S. Shannon Professor of Economics, Director for Center Economic Freedom, Senior Analyst for Institute for Policy & Opinion Research

Harry Wilson
Interim Director of Institute for Policy & Opinion Research, Professor Emeritus of Political Science